Most stories never get told.
Meet the first AI production studio.
Spotlight is an AI production studio trained on 25 years of unscripted television. It interviews, captures authentic stories, scores, edits, adds graphics and produces fully finished video content — no crew, no script, no six-figure budget.
The Problem
Everyone knows the value of capturing and sharing stories. They also know the cost.
Your best stories already exist — inside your business, your customers, your team. But capturing them takes time, money, and energy. So most stories never get told. The testimonials never get shot. The culture moments never get seen.
How It Works
Three steps. No film crew. No editing suite.
Spotlight replaces an entire production team with an AI Producer trained by decades of real television.
Choose Your AI Producer
Select a pre-built producer — Testimonials, Culture Stories, Day-in-the-Life, Onboarding — or customize one for your brand's voice and goals.
Share the Link
Send a simple link to your subject. The AI Producer conducts an intelligent interview, finds the emotion, pulls the narrative thread, and captures the raw material.
Review & Release
Spotlight automatically edits, scores, brands, and produces a finished video. Approve it, fine-tune it, or publish it across your channels instantly.
The AI Producer
Not a template. An interview.
The AI Producer doesn't hand your subject a script. It conducts a real conversation — adapting questions in real time to find the moments that matter.
Example session
AI Producer — Customer story
Capture
Current focus
Emotion Detection
Example layout only — not a live session or recording.
Two Ways to Use Spotlight
Marketing stories. Workforce stories. Same engine.
Whether you're building brand trust externally or culture internally, Spotlight captures the human moments that move people.
For Marketing
Customer stories as social proof. Turn real experiences into testimonials that build trust and drive conversion.
- ✦ Customer testimonials at scale
- ✦ Case study videos without a film crew
- ✦ Authentic stories not scripted ads
- ✦ Social-ready formats and lengths
- ✦ Multi-location content capture
For Workforce
Stories that strengthen culture. Reveal values, wins, and human moments that connect your team.
- ✦ Employee spotlight features
- ✦ Culture and values storytelling
- ✦ Onboarding and training narratives
- ✦ Recognition and milestone videos
- ✦ Feeds into LvlUp coaching loops
Why Spotlight
Traditional production vs. Spotlight
Traditional
- ❌ Hire a production company
- ❌ Schedule a film crew
- ❌ Write scripts and shot lists
- ❌ 2-4 weeks for editing
- ❌ $5K-$25K per video
- ❌ 3-5 videos per quarter
Spotlight
- ✦ AI Producer does the interview
- ✦ Subject clicks a link from anywhere
- ✦ Conversation, not scripts
- ✦ Finished video in hours
- ✦ Fraction of the cost
- ✦ Unlimited stories at scale
Platform Features
Everything a production studio does.
Nothing to manage.
AI Interviewing
Adaptive, emotionally intelligent conversations that naturally surface authentic stories.
Auto-Editing
Smart cuts, pacing, and narrative structure that keeps viewers engaged.
Music & Scoring
Automatic music selection and scoring that elevates emotional impact.
Brand Templates
Your logo, colors, fonts, and lower thirds baked in automatically.
Multi-Format
Horizontal, vertical, square. Social, web, internal — all optimized.
Platform Connected
Workforce stories feed into LvlUp for recognition and coaching.
Who It's For
Any business with stories worth telling.
Your best stories are already happening. Let's capture them.